2022 Trends Part 3 – Lower Sodium, Lab-crafted Analogs, and Nostalgic Flavors to Make us Feel Safer
With new WHO and FDA guidelines, manufacturers aim to lower sodium intake by 400mg/day. Aging consumers show more concern, while trends like molecular coffee and nostalgic flavors reshape the market.
Imbibe is Returning to Anaheim – Connect with us!
We’re thrilled to attend Expo West 2022 to explore new products, trends, and technology in food & beverage. Let’s reconnect in person over a drink, coffee, or meal! Looking forward to it!
Digital Platforms – Like Knowde and mySibi – Help You Get Samples to Your Bench Faster
With growing demand for lower sugar options, Imbibe anticipates continued growth in non-nutritive sweeteners. Knowde facilitates Imbibe’s mission to deliver great-tasting, modern nutritional products to consumers.
2022 Trends Part 2 – Cannabis, Getting Frisky, and Robotic Intel (AI)
With cannabis legalization expanding, expect a surge in THC and CBD-infused products. Cann’s sparkling RTD, backed by celebrities, leads the trend.
Focusing on gut health may help with overall wellness and increased libido
Social media, particularly TikTok and Instagram, boosts interest in probiotics with over 107 million views on TikTok and 30% growth of #probiotics on Instagram. This trend aligns with a 30.6% increase in probiotic consumption over five years.
Imbibe names energy, immunity, and gut health as top benefits grabbing consumer attention
Erin Costello of Imbibe notes diverse interpretations of health amid the pandemic. Focus shifts to immunity, gut health, and energy, driving growth in fortification across beverage categories.
Imbibe Predicts More Products Will Be Good for You and Good for the Planet
Mood-regulating products are on the rise, with Nightfood’s sleep-friendly ice cream and items catering to sexual satisfaction. Artificial intelligence aids innovation, exemplified by NotCo’s AI-generated NotMilk, enhancing product development and predictive marketing.