Original functional beverages coffee and tea keep getting better
COVID-19 disrupts beverage trends. Bottled water sales rise while soft drinks slump, especially in restaurants. Consumers seek immune-supporting drinks with familiar ingredients like probiotics and calming options like chamomile tea.
Webinar: Imbibe’s Top 5 Beverage Trend Predictions for 2021
Imbibe, a beverage development company, forecasts a rise in healthy, stress-reducing drinks in 2021 due to pandemic challenges. They expect weight-loss beverages with natural ingredients to be a trend.
Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions
The pandemic will be a major influence on beverage trends in 2021, according to Imbibe. Consumers will likely seek healthy options and exciting flavors for at-home consumption.
Beverage Packaging Trends at a Crossroads
The beverage industry is exploring paper bottles as a sustainable alternative. Imbibe warns that switching from cans to aseptic packaging (like paper bottles) can affect a drink’s taste, texture, and stability.
Imbibe Releases 2021 Beverage Trend Predictions
Imbibe forecasts 2021 drinks will be about health, comfort, and value due to COVID. Expect immune-boosting ingredients, plant-based choices, and familiar flavors for at-home treats. Look for growth in cocktail kits and global flavors to replace travel.
