#Trendspotting: Expo West Recap Part II
At Expo West, top beverage trends include gut health with apple cider vinegar and prebiotics, beauty beverages with collagen, cognitive health boosters, and sleep aids with CBD.
Next-gen sports nutrition beverages
This trend has spurred innovation, with brands offering options like keto-friendly protein powders and CBD-enhanced pre-workout mixes. Clean label products, free from artificial ingredients, have become a consumer expectation.
Toasting Drinks Creativity
Local flavors like lemon, lime, and orange remain popular, but global twists with yuzu, guava, and calamansi are trending. Nostalgic flavors like cereal milk, s’mores, and birthday cake are popular in coffee, protein shakes, and cocktails, offering comforting experiences.
How Sweet is Our Future @ South by Southwest: Audio Edition
To adapt to changing perceptions of sugar, brands should focus on using natural, low-calorie sweeteners, modulating flavors to reduce sugar content without sacrificing taste, and providing clear, transparent labeling.
2019 Chewing on the Big Issues of the Food Industry at SXSW 2019
Discussions will cover the wine industry’s adaptation to Millennial preferences with Andy Dratt from Imbibe, and even food production in dystopian scenarios.
#SXSW Recap: Bonus Trendspotting in Austin
Initiatives like PeaceBox aim to enhance wellness by promoting mindfulness and work-life balance through mobile meditation services, responding to growing concerns over anxiety and disconnectedness.
#Trendspotting: Expo West Recap Part I
At Expo West, trends included plant-based milks, especially oat milk. Plant-based waters, caffeinated sparkling waters, and functional craft sodas were also prominent.
Grains, nuts power plant-based beverages
Pecan, quinoa, hazelnut, and flax are emerging as alternative milk sources, while 53% of U.S. consumers purchase plant-based milks. Sales of vegan alternatives increased 20% from 2016 to 2017, reflecting a broader trend of using grains and nuts.
