Trendspotting Chicago Edition
Botanical flavors are booming in Chicago, with cafes offering diverse beverages like pistachio + rose lattes and eloté lattes. Health-focused drinks with functional ingredients are popular, including CBD juices and bulletproof coffee.
Campbell Soup Company CMO: ‘We continue to see growth trend with V8’
A beverage company highlights sweet potato juice as a natural source of electrolytes and hydration, with the sweetness and nutrients appealing to consumers.
Ready to Go Non-GMO
“Clean label” is a consumer driven term for food and beverages with non-GMO ingredients. There’s no official definition but it generally means simple, recognizable ingredients.
Immune health beverages growing in demand
The article discusses rising trends in natural immune-supporting ingredients like probiotics and matcha. It also mentions new options like mushrooms and cascara.
Better-For-You Beverages
Imbibe, a beverage development company, tracks trends in foodservice and retail to predict upcoming beverage trends.
The Kombucha Boom
The article discusses the unexpected popularity of kombucha, a fermented and slightly alcoholic beverage. It highlights trends like home brewing kits, kombucha beer with hops, allowing some alcohol content, and even kombucha cocktails.
Transforming energy drinks with natural, organic ingredients
Energy drinks are booming (predicted to reach $84.8 billion by 2025) but consumers are shifting towards natural and organic options due to concerns about traditional energy drinks’ health effects.
Clean-label appeal of beets drive new product development
Beets are gaining traction in sports nutrition and beverages due to their nitrates for blood oxygenation and recovery. Beet-It brand uses beets in shots and bars.
Eat with Your Eyes
Colorful beverages are attracting consumers’ attention due to their visual appeal on social media and the intriguing flavors they might offer. Even fantasy flavors like unicorn are gaining traction, often relying on eye-catching colors like pink and blue.
Imbibe Welcomes New Senior Director of Marketing & Business Development
Imbibe, a leading beverage development company, strengthens its growth by appointing Lauren Williams to Senior Director of Marketing and Business Development.
