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Imbibe Releases Mid-Year Flavor Trend Analysis

Imbibe’s flavor trends for 2018 prioritize fresh fruits, unique vegetables, and healthy ingredients. Consumers are drawn to classic flavors (grapefruit, mango), and adventurous combinations (Molten Chocolate Latte).

Trendspotting: Top Trending Flavors

In 2019, beverage trends include hemp-derived CBD, probiotics, and collagen for health benefits. Botanical and nostalgic flavors, along with spicy and exotic tastes from Asia and Latin America, will be popular.

Trending Flavors in Alcohol

salted caramel martini

Despite beer’s dominance, spirits are growing in the US beverage market (4.5% growth in 2016) due to a rise in creative cocktails and consumer interest in mixology.

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