Products with clean-label formulations have gone from a trend to a standard. While there is no FDA definition of clean-label, consumers and brands are embracing products with simple, easy-to-read [...]

March 2017 #Trendspotting: Clean Label from Imbibe on Vimeo. Check out more of our #TrendSpotting here.

CHICAGO — Not only do we eat with our eyes, as the saying goes, we also drink with them. This is why many beverages include ingredients that stabilize the system by keeping additives ranging from [...]

Consumer demand for added function and health benefits continues to grow across all beverage categories. According to data from Mintel, across bottled water, coffee, CSDs, teas and the non-dairy [...]

Beverage development company Imbibe has launched SweetSenseTM, a clean-label ingredient designed to optimize sweetness in beverages. The clean-label sweetening ingredient was developed in [...]

Vegetable-based, fermented, and animal-based beverages are all rising players in the savory drinks category as consumers look for simpler, more convenient ways to achieve their nutrition goals. [...]