Function: Digestive Health
Probiotic sales surged by 12.4% in 2015, showcasing consumer interest in gut health. With 70% of the immune system in the gut, probiotics offer broader wellness benefits.
Reformulate, Rebrand: Companies Respond to Demand for Sugar Reduction
The FDA’s added sugar disclosure mandate from July 2018 prompts industry-wide reformulation efforts. Major brands like Coca-Cola, PepsiCo, and Nestlé commit to sugar reduction.
