4 ways to innovate like a startup — and succeed
Disruption, innovation, and creativity are hallmarks of food and beverage startups, challenging major manufacturers’ dominance.
Flavor simplicity, functional ingredients & clean label: Imbibe on beverage trends
Consumer demands are trending towards simplicity and authenticity in flavors, packaging, and ingredients, according to Andy Dratt, executive vice president of Illinois based Imbibe (a full-service beverage development company).
7 of the hottest trends in functional food and beverage right now
This article explores upcoming function-focused beverage trends. It highlights fermented drinks like kombucha and kvass, single-serve wine, broths marketed as beverages, plant-based waters, and the continued popularity of avocado and coffee fruit in beverages.
Imbibe at IFT
Technical Field Trip at Imbibe on Monday, July 18 at 1pm. Explore our 40,000 sq ft Beverage Innovation Center and engage in a hands-on presentation focusing on formulating beverages with protein.
Hops deliver on beverage flavor trends
Consumer interest in health, wellness, and natural products drives beverage innovation. Hops, traditionally used in beer, are now finding applications across various beverage categories.
Critical Insights on the Sports Nutrition Consumer
The $9.1 billion sports nutrition beverage market targets Core Performers, Active Athletes, Occasional Users, and Aspirational Athletes. Core Performers prioritize function, while Active Athletes seek convenience and flavor.
Guidelines for Predicting the Next Major Functional Ingredient Trend
As functional foods and beverages gain popularity, anticipating the next trending ingredient is crucial. At the Research Chefs Association’s Annual Conference, I discussed the Future of Functional Ingredients, sharing insights from my role as marketing director at Imbibe.
PET bottle or glass? Study compares nutritional changes in fortified, bottled beverages
French researchers studied changes in ascorbic acid, B-carotene, and A-tocopherols in fortified beverages bottled in PET and glass. After 97 days, significant changes were observed in both bottles, with one performing better.
Functional coffee – blurring the beverage categories
With half of Americans consuming coffee daily, the category is ripe for innovation. Coffee hybrids offer health benefits beyond energy, including full-fat coffee with butter for cognitive function and protein coffee for satiety.
Justin Cline to Speak on Formulating Protein Beverages
Imbibe’s seminar at the Global Food Forums’ Protein Trends and Technologies Seminar offers insights into formulating protein beverages. Justin Cline’s presentation focuses on practical solutions to challenges, aiding brand owners and scientists.
