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Technical Tips on Product Development Part 1

Inshome-section-steveights From Our Team of Beverage Experts

  • When developing, use an acid that will work in conjunction with your flavor profile. Using the correct acid will lift the flavor and brighten your beverage.

  • Record ingredient lot numbers and expiration dates for traceability purposes.

  • Anthocyanins will change color based on pH. If you are color matching, be sure to do so using your end pH.

  • Even though fantasy flavors like fruit punch, cotton candy and bubblegum don’t exist in nature, they can still be made natural.

  • If you have to add alcohol to your spray-dry formula, make sure it does not exceed 2%

  • Don’t wait until you’ve completed bench-top development to start scale-up and accelerated shelf-life testing. The earlier you can find out about a problem with your formula, the more time you’ll have to fix it and save your launch timing!

  • Work backwards! Understand the plant processing capabilities BEFORE starting any product development.

Keep Reading:

From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages

The conversation goes deep on the technical realities most founders don't encounter until they're already mid-formulation, like how taste modulation works at the receptor level and why sugar reduction changes more than sweetness.
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#TrendSpotting: The Cloud Effect

Consumers are chasing a particular kind of texture: light, airy, whipped. The word "cloud" just happens to be what the culture reached for to describe it.
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Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

Beverage Industry spoke with Imbibe's technical marketing associate for a roundup on where mushroom-forward beverages are headed next.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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