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Technical Tips on Product Development Part 1

Inshome-section-steveights From Our Team of Beverage Experts

  • When developing, use an acid that will work in conjunction with your flavor profile. Using the correct acid will lift the flavor and brighten your beverage.

  • Record ingredient lot numbers and expiration dates for traceability purposes.

  • Anthocyanins will change color based on pH. If you are color matching, be sure to do so using your end pH.

  • Even though fantasy flavors like fruit punch, cotton candy and bubblegum don’t exist in nature, they can still be made natural.

  • If you have to add alcohol to your spray-dry formula, make sure it does not exceed 2%

  • Don’t wait until you’ve completed bench-top development to start scale-up and accelerated shelf-life testing. The earlier you can find out about a problem with your formula, the more time you’ll have to fix it and save your launch timing!

  • Work backwards! Understand the plant processing capabilities BEFORE starting any product development.

Keep Reading:

Are You Ready for the Shift to Natural Food Colors?

For many, readiness depends less on regulatory intent and more on practical realities like formulation stability, flavor impact, cost targets, or supply chain constraints. How ready is your team? Take a two-minute assessment to find out!
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FDA Takes a New Approach to “No Artificial Colors”: What Food & Beverage Teams Need to Know in 2026

The headline is clear: the FDA is actively facilitating the transition away from petroleum-based synthetic dyes. What’s less clear is what this means in practice—and how ready most teams actually are to act on it.
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Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

The market is moving beyond protein. Fiber is the next major formulation opportunity for food and beverage brands aiming to lead the gut health revolution and capture the next wave of consumer wellness.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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