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Technical Tips on Product Development Part 1

Inshome-section-steveights From Our Team of Beverage Experts

  • When developing, use an acid that will work in conjunction with your flavor profile. Using the correct acid will lift the flavor and brighten your beverage.

  • Record ingredient lot numbers and expiration dates for traceability purposes.

  • Anthocyanins will change color based on pH. If you are color matching, be sure to do so using your end pH.

  • Even though fantasy flavors like fruit punch, cotton candy and bubblegum don’t exist in nature, they can still be made natural.

  • If you have to add alcohol to your spray-dry formula, make sure it does not exceed 2%

  • Don’t wait until you’ve completed bench-top development to start scale-up and accelerated shelf-life testing. The earlier you can find out about a problem with your formula, the more time you’ll have to fix it and save your launch timing!

  • Work backwards! Understand the plant processing capabilities BEFORE starting any product development.

Keep Reading:

Imbibe’s Flavor Trends Research Featured in Food Business News

Food Business News highlighted the trend data behind territories like swicy and newstalgia, and explored how hybrid flavor pairings are helping brands introduce unfamiliar flavors in more approachable ways.
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Candy-inspired Flavors are Reshaping Functional Beverages

There's a reason blue raspberry still stops people in their tracks. And the ability to drop a consumer back into one of those moments turns out to be one of the most powerful tools a brand has right now.
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Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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