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Imbibe Webinar – Optimizing Your Next Beverage Launch: From Conception through Commercialization

Join us for this 30 minute webinar during which we will go beyond the basics of ensuring a successful beverage launch by highlighting everything you need to know from ideation to formulation through commercialization. We will go through the most important product attributes that your team needs to consider prior to development, including identifying the nutritional profile, the ideal taste and the marketing vision. You won’t want to miss this session if you are a marketing professional for a beverage brand, on an innovation team, or are involved in the research and development of new beverage products.

Tuesday, November 1, 2016 | 10-10:30AM CST

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pineapple flavor wheel

Flavor Wheel – Pineapple

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
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Flavor Drop: Dragon fruit & Pear

Over the years, dragon fruit has gained popularity in Western countries. However, it is often still seen as an exotic fruit and a trendy ingredient for Instagram-worthy dishes.
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Ingredient suppliers enhance portfolios

To meet the increasing demand for organic products among health-conscious consumers, Imbibe’s taste modulation portfolio now includes certified Organic Senses, an organic version of The Senses.
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