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Tag: transparency

Insights

transparency simplicity beverage packaging

IFT 2016: Simplicity and transparency in beverage packaging are here to stay

Andy Dratt, Imbibe's executive vice president, and Jeff Hilton, BrandHive's co-founder and CMO, emphasized the importance of authenticity in beverage packaging during their IFT presentation.
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JUS by Julie, Cold Brew, Probiotic, Coffee

Beverage Trend Q&A

Prepared Foods interviews Ilana Orlofsky, Imbibe's marketing coordinator, discussing top beverage trends. Clean-label simplicity leads, with functional coffee prominent.
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Beverage Trends in the Food Service Industry

Food service is evolving to meet retail standards, focusing on brand transparency, hyper-customization, and enhancing the dining experience. Chains like Chipotle emphasize locally sourced ingredients, while customizable machines like Coca-Cola Freestyle offer personalized beverage options.
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