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Tag: tea
Insights
Thriving Tea Segment Means Opportunities for Beverage Developers
The tea market is booming due to its perceived health benefits. The global market is expected to reach $116 billion by 2024. Consumers are interested in RTD tea, kombucha, coffee-tea hybrids, matcha, and tea cocktails.
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Beverage trends will focus on health in 2016
In 2016, health-conscious consumers are prioritizing transparency, brand stories, and functionality from natural sources. Brands offering great taste alongside these attributes will excel. Embracing spice trends, which offer health benefits like metabolism boosts and immunity support, can keep you competitive.
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Food Technologists Focus on Kombucha
IFT event at Imbibe explored kombucha brewing and its health benefits. Experts presented alternatives like probiotic supplements and highlighted popular brands like Health-Ade and GT's.
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