Hydration drink companies can look forward to a bright, energetic future. It used to be that one hydration beverage dominated the market. Advertised to athletes, Gatorade, the longest-known [...]

From major fast-food chains to grocery store shelves, consumers continue to embrace plant-based products for perceived benefits in sustainability, health, and more. Plant-based food and beverages [...]

Of the 18,000 attendees at SupplySide West 2022, our team of Imbibers were a part of the trek to Las Vegas in November to connect with other professionals across the food and beverage industry. [...]

Supplements in beverage and liquid forms are a steadily growing trend, but incorporating curcumin in these formats requires multiple considerations. Riding the mainstream awareness wave for [...]

New innovations include unique flavors and functional ingredients that offer consumers an expansive range of liquid options The flavored water category experienced a huge growth spurt in the last [...]

Consumers’ growing interest in healthier lifestyles is driving trends in fortified, functional, and other better-for-you foods and beverages, such as those with less sugar. But the benefits boost [...]