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Tag: flavor masking

Insights

cannabis raw and in bottles

Focusing on Food Science for Cannabis Beverage Development – Insights from Imbibe CCO, Andy Dratt

Cannabis drinks are getting popular, but the base liquid matters! Don't focus only on marijuana ingredients, says an expert. Make sure the drink itself tastes good and is safe for people.
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glasses of lemonade on table with lemons and pestle

Imbibe Shares Lemonade Insights as Manufacturers Adjust Sugar, Calorie Content for Lemonades

Less sugar, more health! Consumers are ditching sugary lemonades, forcing beverage makers to reformulate. Studies link fruit juice to health risks, similar to soda. Manufacturers are adapting by highlighting the "healthy fruit" aspect and reducing sugar content, keeping consumers happy.
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