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Tag: beverage trends

Insights

How Are Pets, Millennials and Essential Oils Shaping F&F?

The WFFC seminar covered trends from beverages to pet food and millennial preferences. Imbibe's Ilana Orlofsky highlighted the rise of multifunctional beverages, expected to hit $279 billion in sales by 2020. Consumers seek energy, relaxation, and inspiration in their drinks.

Limited-Edition, Seasonal Beverages Create Excitement for Brands

The beverage market is embracing limited-time offers (LTOs) and seasonal products, with projected growth of $3 billion from 2015 to 2017.

New player in the low calorie RTD cocktail space

Preparing for the National Association of Convenience Stores Show, we're highlighting beverage trends: global influences (e.g., matcha, turmeric), indulgent milkshakes with alternative milks, expanded frozen drinks with botanical flavors, upgraded coffee offerings, customizable creamers, and hot chocolate variations.

Carbonation 2.0: Cognitive health, botanicals, and alternative protein sources all drive functional beverage category

Ilana Orlofsky, Marketing Coordinator at Imbibe, predicts that the future of functional beverages will prioritize naturally functional ingredients over fortified nutrients. Carbonation will feature prominently across categories, with innovation driven by new functionals.

#TrendSpotting: Chicago Edition

We explored Chicago's Logan Square and West Loop neighborhoods, sampling innovative menu items. Highlights included Lula Cafe's botanical Tijuana Brass Band drink, Seasons Soda Bitter Lemon Soda, and Owen & Alchemy's savory juice.

Naturally functional beverages are poised for growth

"Natural function" lacks a clear FDA definition, encompassing nutrients from plant-based foods or natural processes. Consumers prefer these over fortified products for health and clean label values. Some successful beverage categories incorporate natural function.

Tracking Cutting Edge Beverage Trends

Engage a flavor or blending house like Imbibe Inc. early in the scale-up phase to reduce risks. Laura Klibanow, a company director, warns against late involvement, which can lead to wasted resources and the need for redirection.

WFFC Announces 2016 Fall Seminar

The WFFC Fall Seminar on September 14, 2016, at Saddle Brook Marriott will explore "Today’s Consumer Taste and Their Influence on the F&F Industry."

Beverage Trend Q&A

Prepared Foods interviews Ilana Orlofsky, Imbibe's marketing coordinator, discussing top beverage trends. Clean-label simplicity leads, with functional coffee prominent.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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