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Tag: beverage innovation

Insights

How Lemonade Fusions Add Appeal to Other Beverage Categories with Imbibe

This summer saw lemonade hard seltzers, kombucha, and even spiked iced tea! Expect even more lemonade popping up in energy drinks, sparkling water, and beyond.

How Imbibe Balances Nutrition and Appeal in Children’s Food & Beverage

Creative brands cater to kids' tastes and parental values amid a $70 billion children's food and beverage market. Brainiac's Brain Bars offer essential nutrients, but 36% of parents struggle to find quick, nutritious options.

10 Tips for Developing Protein Drinks

For stable protein beverages: Understand production capabilities, stabilize protein, validate protein source switches, allow for thermal processing effects, test formulation changes, conduct pilot and full-scale tests, and attend initial production runs for clarity.

What to innovative in the beverage industry with Andy Dratt, Chief Commercial Officer at Imbibe

In this podcast episode, Andy Dratt, Chief Commercial Officer at Imbibe, shares insights into the intricacies of beverage development. With a diverse career in the food industry, Andy's expertise shines through as he navigates the ever-changing landscape of beverage innovation.

How Sweet is Our Future @ South by Southwest: Audio Edition

To adapt to changing perceptions of sugar, brands should focus on using natural, low-calorie sweeteners, modulating flavors to reduce sugar content without sacrificing taste, and providing clear, transparent labeling.

Campbell Soup Company CMO: ‘We continue to see growth trend with V8’

A beverage company highlights sweet potato juice as a natural source of electrolytes and hydration, with the sweetness and nutrients appealing to consumers.

Immune health beverages growing in demand

The article discusses rising trends in natural immune-supporting ingredients like probiotics and matcha. It also mentions new options like mushrooms and cascara.

Eat with Your Eyes

Colorful beverages are attracting consumers' attention due to their visual appeal on social media and the intriguing flavors they might offer. Even fantasy flavors like unicorn are gaining traction, often relying on eye-catching colors like pink and blue.

Matcha: A Top Searched Earthy Flavor

Matcha, a green tea powder rich in L-theanine and antioxidants, is experiencing a surge in popularity. It is being used in beverages like lattes (growing at 64% YOY) and even sparking interest in crossover products like matcha beer.

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