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Tag: Beverage Industry

Insights

Imbibe Supports Bigger Table Donation

Chicago companies are helping fight hunger! Imbibe donated 54,000 pounds of ingredients to the Greater Chicago Food Depository, creating 300,000 meals for families in need. This innovative program provides healthy food while tackling supply chain challenges.

Imbibe Weighs in on Potential of Fluid Delivery Formats for Curcumin

Curcumin is hot in supplements, and drinks are next! But be careful - curcumin is tricky to put in drinks. The good news: demand is high for healthy, convenient options. Keep reading for the bad news.

Thoughts from Imbibe on Flavored and Enhanced Waters that have Consumers Bubbling with Enthusiasm

Flavored water has surged in popularity as consumers seek healthier, more appealing hydration options. Major brands like Hint Water and PepsiCo's Propel offer unique flavors and functional ingredients, driving significant growth.

How to Mask Off-Notes in Fortified, Functional, and Other Better-For-You Food and Beverages with Imbibe

Consumers’ interest in healthier lifestyles is driving trends in fortified and functional foods with less sugar, but these can have off-flavors. Flavor masking involves adding ingredients like sweetness or salt to mask bitterness, tailored specifically to different formulations.

Formulating with Immunity Ingredients – Not Immune to Roadblocks

Angela Skubal of Imbibe enhances functional food and beverage products, focusing on immune-boosting ingredients. She tackles taste and stability challenges using NonSense® maskers.

Imbibe Shares Insight into Differentiation in the Energy Drink Space

The energy products market is increasingly driven by shared values, personal health, and sustainability. While established brands dominate, startups like Ghost are making waves, with Ghost seeing a 1,505% increase in sales (IRI, 2022).

How Lemonade Fusions Add Appeal to Other Beverage Categories with Imbibe

This summer saw lemonade hard seltzers, kombucha, and even spiked iced tea! Expect even more lemonade popping up in energy drinks, sparkling water, and beyond.

How Imbibe Balances Nutrition and Appeal in Children’s Food & Beverage

Creative brands cater to kids' tastes and parental values amid a $70 billion children's food and beverage market. Brainiac's Brain Bars offer essential nutrients, but 36% of parents struggle to find quick, nutritious options.

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

Brands like G Fuel leverage influencer marketing and partnerships to enhance gamers' performance. Label claims now prioritize functionality and low sugar, with consumers seeking ingredients like electrolytes and B vitamins for performance and hydration.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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