As experts with decades of experience in building flavors across every beverage category, we’re spotlighting our flavors of the month – every month. With each new page of the [...]

Consumers’ growing interest in healthier lifestyles is driving trends in fortified, functional, and other better-for-you foods and beverages, such as those with less sugar. But the benefits boost [...]

Angela Skubal, a Senior Scientist at Imbibe, has been able to support the development of many functional food and beverage products during her time in the industry. Recently, she took part in the [...]

The energy products shelf is increasingly characterized by shared values, personal health, and sustainability. Energy drinks, as a category, are hot and cool. Hot because the category is ripe for [...]

Familiar category offers opportunities to introduce new flavors to consumers Lemonade, the longtime star of summertime beverage consumption, is leveraging its appeal to help other beverages [...]