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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Effectively delivering probiotics in food and beverage applications

The probiotics category is evolving due to increasing consumer interest in gut health. Researchers are uncovering new health benefits of probiotic strains, while manufacturers are enhancing processing technologies.

Moo-ve Over!

Dairy alternative milks are the most popular plant-based products in beverage and they are expected to bring in $2.7 billion by 2022 with a CAGR of 4.4.%.

Dairy alternatives: What does a plant-based product need to survive?

Alternative-dairy products are rapidly expanding, driven by diverse consumer demand. Andy Dratt from Imbibe notes the abundance of choices in beverages, but limited retail shelf space means popular products like almond milk are being reduced to accommodate new options.

Meeting Clean Label Expectations with Natural Colors and Flavors

Consumer concerns about synthetic ingredients have elevated the clean label movement from a trend to a standard. Brands are now formulating products with natural sources and using "free from" claims, positioning them as healthier.

Imbibe 2019 New Hires

New Hire Introductions.

Future of Function

Thousands of functional beverages now address needs like energy, gut health, and cognitive function. The future may lie in multi-purpose beverages combining several functional ingredients for multiple benefits, like electrolyte-rich coconut water in energy drinks.