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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Color me curious: What type of color (if any) is right for your next food or beverage?

The old saying “you eat with your eyes first” is said for a reason, since eating and drinking involves a full sensory experience by the consumer. This adage holds even more true in the age of Instagram and TikTok.

Flavor Innovation: World Beverage Award Submissions

Aparna Oak, Imbibe's VP of Flavor Innovation, brings expertise to the World Beverage Innovation Awards, emphasizing innovation, immune support, sustainability, and packaging. She encourages unique flavor profiles and upcycled ingredients while highlighting products with minimal environmental impact.

#Trendspotting: The Scoop on Frozen Desserts

Non-dairy frozen desserts are booming, set to exceed $1 billion by 2024. Unusual flavors like Kraft Macaroni and Cheese ice cream and experiential twists like gray-colored citrus treats are driving consumer excitement.

How Imbibe Balances Nutrition and Appeal in Children’s Food & Beverage

Creative brands cater to kids' tastes and parental values amid a $70 billion children's food and beverage market. Brainiac's Brain Bars offer essential nutrients, but 36% of parents struggle to find quick, nutritious options.

Trendy RTD Cocktails: Flavor Development Experts

Imbibe introduces recent TTB-approved flavors, including Passion Fruit and Strawberry Daiquiri, catering to both alcoholic and non-alcoholic beverages. Imbibe's expertise extends to hard seltzers and zero-proof spirits, supported by R&D and taste modulation.

#Trendspotting: Flavors that are Simmering, Bubbling, and Boiling Over

Yuzu, known for its tartness, is featured in energy drinks like G Fuel and Lunar Hard Seltzer, reflecting its growing popularity across various beverage categories.