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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.
immunity ingredients angela webcast

Formulating with Immunity Ingredients – Not Immune to Roadblocks 

Angela Skubal of Imbibe enhances functional food and beverage products, focusing on immune-boosting ingredients. She tackles taste and stability challenges using NonSense® maskers.
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energy drinks 2

Imbibe Shares Insight into Differentiation in the Energy Drink Space

The energy products market is increasingly driven by shared values, personal health, and sustainability. While established brands dominate, startups like Ghost are making waves, with Ghost seeing a 1,505% increase in sales (IRI, 2022).
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3 Ways Imbibe Can Support Your Next Product Launch

Imbibe helps businesses overcome ingredient shortages and supply chain disruptions by consolidating materials, providing turnkey support, and reformulating products. With expertise in securing ingredients and managing the entire product lifecycle, Imbibe ensures cost-effective, custom solutions.
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The Imbibe Approach includes Giving Your Supply Chain a Break

Today, our offerings range from ideation sessions and ingredient evaluation through managing the whole lifecycle of the product by commercializing your finished formula in its final packaging and preparing it for your distribution center.
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How Lemonade Fusions Add Appeal to Other Beverage Categories with Imbibe

This summer saw lemonade hard seltzers, kombucha, and even spiked iced tea! Expect even more lemonade popping up in energy drinks, sparkling water, and beyond.
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Color me curious: What type of color (if any) is right for your next food or beverage?

The old saying “you eat with your eyes first” is said for a reason, since eating and drinking involves a full sensory experience by the consumer. This adage holds even more true in the age of Instagram and TikTok.
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