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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

Sweetener Insights That Help Products Win

Watch the replay of our sweetener micro-masterclass, designed specifically to equip developers with the practical tools and technical insight needed to tackle this complex space.

TikTok Beverage Trends Analysis

With more than 1.38 billion views across major drink-related trends, the platform is no longer just an entertainment hub—it's a real-time test market.

#TrendSpotting: Shifts in Attitudes and Alcohol Consumption

Discover key insights from Imbibe’s “Shifting Drinking Habits” survey of 500 alcohol buyers. Learn how consumer preferences are evolving and where the biggest opportunities lie in the changing beverage landscape.

FDA to Phase Out Petroleum-Based Food Dyes

The FDA is preparing to revoke approval for synthetic colorants like Red No. 3, Red No. 40, and Green No. 3, citing public health concerns and alignment with global standards. Brands should anticipate enforcement within 12–24 months.

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

Products & Services

More About Imbibe

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