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How Imbibe Keeps Up a 95% Successful Delivery Rate

Imbibe's Customer Service team is a dedicated group of 3, ensuring on-time deliveries (95% success rate!). They've grown with the company, even tackling challenges from new international customers. Despite email being the norm, video calls have helped build connections.
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Flavored and Enhanced Waters that have Consumers Buzzing

Flavored water has surged in popularity as consumers seek healthier, more appealing hydration options. Major brands like Hint Water and PepsiCo's Propel offer unique flavors and functional ingredients, driving significant growth.
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Flavors of the Month: Blood Orange Yuzu and Blue Raspberry Cotton Candy

Both delicious and healthy, blood orange and yuzu are the new flavors in beverages! Social media buzz is up 14.5%. Yuzu packs 3x the vitamin C of a lemon.
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#Trendspotting: The Ability of Sustainability

Eco-friendly packaging, upcycled ingredients, and local sourcing are the hottest trends! Brands are using recycled materials, turning food scraps into new products, and looking close to home for ingredients.
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Flavors of the Month: Hibiscus Mint & Cucumber Lemon

Hibiscus, a trending floral flavor, saw a 50% increase in Google searches from July 2021 to July 2022. Paired with mint, which had 300k more searches in July 2022 compared to 2020, it creates refreshing drinks.
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How to Mask Off-Notes in Fortified, Functional, and Other Better-For-You Food and Beverages with Imbibe

Consumers’ interest in healthier lifestyles is driving trends in fortified and functional foods with less sugar, but these can have off-flavors. Flavor masking involves adding ingredients like sweetness or salt to mask bitterness, tailored specifically to different formulations.
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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7350 N. Croname Rd., Niles, IL 60714​ 847.324.4411 | marketing@imbibeinc.com
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