Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.
As seen in:

Spotlight: Cassava – A Versatile Ingredient to Watch in Snacks and Beverages

Cassava, a drought-resistant root vegetable, is popping up in grain-free snacks and drinks. Popular for Paleo diets and those with plant-based milk allergies, it's high in carbs but low in other nutrients (except cassava leaves, a good protein source).
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2018 Beverage Trends: Drinks—As Delivery Agents

Functional beverages are on the rise, with a projected growth of 7.8% by 2021. These drinks offer health benefits and cater to on-the-go consumers. Lesser-known ingredients are gaining traction as fad diets wane.
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IMBIBE RELEASES TREND INSIGHTS FROM EXPO WEST

A beverage development company highlights trends from Expo West. Expect to see more drinks designed for specific needs like beauty or immunity. Organic energy drinks and plant-based milks are on the rise, with nut milks and pea protein gaining traction.
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IMBIBE’S COO PROVIDING INSIGHTS ON CLEAN LABEL SUPPLY CHAIN CONSIDERATIONS

A presentation at the Clean Label Conference will discuss challenges and solutions for beverage companies developing clean label products. The speaker, Will Lennon, will offer solutions and case studies on managing these challenges.
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cheese tea

Cheese Tea is an Emerging Trend in the U.S.

Cheese tea, a sweet and salty drink with a cream cheese topping, is gaining popularity in the US. It's a niche trend with limited availability but has significant social media buzz.
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IMBIBE’S CCO ANDY DRATT PROVIDES INSIGHTS ON FOUNTAIN INNOVATION AT RCA

Imbibe's CCO Andy Dratt Provides Insights on Fountain Innovation at RCA.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.