2018 Beverage Trends: Drinks—As Delivery Agents

Posted: March 16, 2018
In: In the Media

Architects live by the adage that “form follows function.” You could easily say beverage formulators also follow that guideline—considering that London’s Technavio, a market researcher, projects the functional food and beverage segment will grow at a CAGR of 7.8% through 2021.

Functional health benefits are delivered across categories, and they’re more frequently prevalent in platforms that consumers can enjoy while on-the go. Fad diets are out, while fringe is in (as in, consumers appreciate benefiting from lesser known ingredients).

Before delving into some specific beverage categories slated to experience innovation and growth in 2018 and beyond, here are a few macro-trends that are greatly influencing the food and beverage industry.

Read the full article on Prepared Foods.

Keep Reading:

Ingredient suppliers enhance portfolios

To meet the increasing demand for organic products among health-conscious consumers, Imbibe’s taste modulation portfolio now includes certified Organic Senses, an organic version of The Senses.

Performance beverages expand beyond fitness

One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look

‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages

As commerically viable sources of novel ingredients become available, we will see more unique global flavor profiles, according to Lauren Senne, manager of taste modulation and flavorist at Imbibe.