Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Plant-water category gets creative

The bottled water category maintains its lead in the beverage market, driven by consumers shifting from sugary drinks. Plant waters emerge as a healthier alternative, perceived as natural and nutrient-rich.

Criteria for World Beverage Innovation Awards 2019 from Aparna Oak, Director of Flavor Innovation

Innovation in beverages reflects consumer desire for experiences, from convenient "meal in a bottle" options to globally inspired flavors. Trends include ancient wisdom ingredients, fermented beverages for gut health, and the rise of plant-based options.

Consider Adding Flavored, Sparkling Water to your Product Line

Imbibe offers advice on entering the market, highlighting new brands like Limitless (Chicago), Waterloo (Austin), Bubbl’r (Madison), Big Swig (Austin), Nixie (San Francisco), and Pep Talk (Minneapolis).

Organic Flavors: Change is Coming (This Winter)

The term "organic" is now federally regulated, ensuring produce is grown without synthetic pesticides or fertilizers, and processed foods contain no artificial additives or GMOs.

#Trendspotting: Permissible Indulgence

Mocktails appeal to sober-curious millennials. Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.

Imbibe Can Support Your Alcoholish Growth with Flavor Innovation and Taste Modulation Tools

Imbibe introduces recent TTB-approved flavors, including Passion Fruit and Strawberry Daiquiri, catering to both alcoholic and non-alcoholic beverages. Imbibe's expertise extends to hard seltzers and zero-proof spirits, supported by R&D and taste modulation.