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Thought-Leading Product Innovation and Ingredient Innovation
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Imbibe Updates
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Imbibe Updates
In the Media
Technical & Industry Guidance
Trends
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How Lemonade Fusions Add Appeal to Other Beverage Categories with Imbibe
This summer saw lemonade hard seltzers, kombucha, and even spiked iced tea! Expect even more lemonade popping up in energy drinks, sparkling water, and beyond.
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Color me curious: What type of color (if any) is right for your next food or beverage?
The old saying “you eat with your eyes first” is said for a reason, since eating and drinking involves a full sensory experience by the consumer. This adage holds even more true in the age of Instagram and TikTok.
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Imbibe VP of Flavor Innovation Looks for Innovative Twists in this Year’s World Beverage Innovation Submissions
Aparna Oak, Imbibe's VP of Flavor Innovation, brings expertise to the World Beverage Innovation Awards, emphasizing innovation, immune support, sustainability, and packaging. She encourages unique flavor profiles and upcycled ingredients while highlighting products with minimal environmental impact.
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#Trendspotting: The Scoop on Frozen Desserts
Non-dairy frozen desserts are booming, set to exceed $1 billion by 2024. Unusual flavors like Kraft Macaroni and Cheese ice cream and experiential twists like gray-colored citrus treats are driving consumer excitement.
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How Imbibe Balances Nutrition and Appeal in Children’s Food & Beverage
Creative brands cater to kids' tastes and parental values amid a $70 billion children's food and beverage market. Brainiac's Brain Bars offer essential nutrients, but 36% of parents struggle to find quick, nutritious options.
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Want a Sexy, Differentiated, and Trendy RTD or Ready-to-Pour Alcohol(ish) Product? Imbibe With Us.
Imbibe introduces recent TTB-approved flavors, including Passion Fruit and Strawberry Daiquiri, catering to both alcoholic and non-alcoholic beverages. Imbibe's expertise extends to hard seltzers and zero-proof spirits, supported by R&D and taste modulation.
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