Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

What’s hot in functional beverages? Omega-3s, prebiotics and probiotics

JoeFInterviewPic
Photo courtesy of BeverageDaily

Interest in probiotics is skyrocketing and the friendly bugs are increasingly turning up in functional beverages. But what are the challenges of this delivery system and what are the solutions?

Joe Farinella, VP of R&D at Imbibe, stopped by our booth during the recent IFT Annual Meeting and Expo in Chicago to talk about formulating beverages with probiotics, and what he sees coming next in the functional beverage arena.

Read more and watch the interview with Joe.

Keep Reading:

How Are Shoppers Using AI to Choose Functional Beverages?

More shoppers now ask AI about their health before they reach the shelf. Here’s what that means for functional beverage brands, and how to earn trial when AI weighs in first.
READ MORE

Imbibe-Developed Beauty Hydration Slushie Featured in Food Ingredients First’s SupplySide Global 2026 Recap

Frozen formats add another layer of complexity to functional products, because cold serving temperatures can mute flavor and sweetness perception. A concept that tastes balanced at room temperature may fall flat once frozen.
READ MORE

Clear Protein Is Booming. Is Your Portfolio Keeping Up?

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.