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What’s hot in functional beverages? Omega-3s, prebiotics and probiotics

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Photo courtesy of BeverageDaily

Interest in probiotics is skyrocketing and the friendly bugs are increasingly turning up in functional beverages. But what are the challenges of this delivery system and what are the solutions?

Joe Farinella, VP of R&D at Imbibe, stopped by our booth during the recent IFT Annual Meeting and Expo in Chicago to talk about formulating beverages with probiotics, and what he sees coming next in the functional beverage arena.

Read more and watch the interview with Joe.

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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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