Trendspotting in beverage flavors

 In Press

What will be the top tastes of 2021? Classics like citrus will evolve with more exotic variants; botanicals and florals will offer a premium flourish; and our taste for adventure will bring flavors from the Mediterranean and Asia to the forefront. We ask the experts what the future holds…

“Blood orange has gained significant traction over the last few years,” notes Holly McHugh, marketing associate of US beverage development company Imbibe. “It’s used on its own or in combination with familiar true-to-fruit flavors in products like sparkling water, tea, juice and CSDs. And Google searches for yuzu, passionfruit tamarind and fig grew 22% from January to October.”

Read the full article in Beverage Daily.