Organic beverage formulation in the age of COVID-19
The organic beverage category continues to diversify and shows few signs of decelerating even as the marketplace changes as a result of the coronavirus (COVID-19) pandemic. Nutrition Business Journal reported that 12% of organic food sales in 2019 came from beverages.
Past growth projections may be less likely to prove accurate as the market moves into unknown territory as a result of the impact of COVID-19 on the economy. However, with consumer insecurities rising as a result of the public health crisis, organic beverages likely will remain affordable luxuries consumers purchase as an investment in their well-being…