Better-For-You Beverages

 In Press

Developing beverages for foodservice establishments makes up a large portion of the business at Imbibe, so in some cases, we know what’s coming to market. Imbibe also watches what’s happening in the rest of the marketplace—both in foodservice and retail—to monitor new product launches, novel ingredients and trending flavors.

While there is plenty of indulgence available in foodservice, Imbibe especially has been focused on the disruptive, health-focused, and fast-casual restaurant brands. As a society, we are in the process of shifting towards less sweet, more fruit, vegetable and superfood-forward flavor profiles. Many brands have responded by offering better-for-you beverages, and below is a brief overview highlighting some beverage menus worth knowing about:

Cava Grill

Leaders at this Bethesda, Md., chain raised $60 million prior to 2017 to expand this fast-casual Mediterranean brand beyond its current locations. In early 2017, there were 27 locations primarily in the Northeast and Southern California. As of summer 2018, there were at least 58 locations, with the promise of several more opening soon.

Read the full article on Prepared Foods.