Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Category: Trends

Insights

#Trendspotting: Not Your Average (Cup Of) Joe

Coffee innovation is booming with new brewing methods, functional ingredients, and boozy twists. Consumers are interested in unique textures (nitrogen infusion), convenience (single-serve, concentrated extracts), health benefits (added fats, CBD), and enjoying coffee cocktails.

The Keto Craze

The keto diet is gaining popularity, with a focus on burning fat for energy through low-carb, high-fat eating. This has led to a surge in keto-friendly food and beverage options, with new products featuring alternative flours, sweeteners, and fats.

#Trendspotting: Ready-to-Drink Libations

RTD cocktails are hot, with classics and twists like nitrogen infusion. Booze is getting healthy with functional ingredients and appearing in coffee, tea, and kombucha. Hard kombucha is exploding with new flavors and health-focused options.

#Trendspotting: Innovations from Black-Owned Businesses

Companies are capitalizing on consumer nostalgia for favorite foods by offering healthier versions. Me & the Bees offers honey-sweetened lemonade and other bee-friendly products. Sanaia features grown-up applesauce with unique flavors. Partake sells allergy-friendly cookies in classic flavors.

What’s Trending in E-commerce?

The pandemic has surged online shopping as people avoid stores. This is a prime time for brands to focus on e-commerce. Amazon, the top online retailer, reveals trends: value-sized drinks and snacks, keto diet products, and baking supplies.

#Trendspotting: The Wellness Wagon

Pandemic fuels demand for wellness drinks. Consumers are looking for immunity-boosting ingredients like vitamin C and probiotics, as well as stress-reducing adaptogens and sleep-inducing melatonin.

#Trendspotting: The COVID-19 Effect

The pandemic is driving demand for functional beverages that boost immunity, reduce stress, and improve sleep. Consumers are also interested in DIY in food, beverages, and cocktails, along with nostalgic flavors and products that recreate restaurant experiences at home.

5 Consumer Trends to Anticipate Following COVID-19

The pandemic is impacting the beverage industry in several ways. Consumers are looking for affordable options, functionality (immunity, sleep, stress relief), and familiar flavors. Since people are eating out less, there's an opportunity to create exciting at-home experiences.

Chicago food companies are teaming up to help feed the poor. Their debut creation: Healthier hot cocoa.

Chicago food companies are working together to develop products that benefit the community. They recently created a high-protein hot chocolate for food banks using donated ingredients and expertise.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

Products & Services

More About Imbibe

7350 N. Croname Rd., Niles, IL 60714 847.324.4411 | marketing@imbibeinc.com

Copyright © 2025 Imbibe All Rights Reserved.