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Category: Trends

Insights

#Trendspotting: Flavors that are Simmering, Bubbling, and Boiling Over

Yuzu, known for its tartness, is featured in energy drinks like G Fuel and Lunar Hard Seltzer, reflecting its growing popularity across various beverage categories.

Imbibe Can Support Your Plant-based, Upcycled & Frozen Dessert Product Development – Expo West 2022 Trends Part 2

Expo West 2022 showcased trends like plant-powered energy drinks, upcycled ingredients, and innovative frozen desserts. Brands are exploring sustainable practices and functional benefits, from Oca's cassava root-powered energy drinks to The Supplant Co.'s upcycled chocolate bars.

Imbibe’s Hot Take on Expo West 2022: Big Mood Food & Eat, Drink, and Be Non-Dairy (And More!)

The event spotlighted trends like gut health-focused beverages, innovation in alt-dairy offerings, mood-enhancing ingredients, and the rise of Eastern-inspired flavors. Stay tuned for more insights in part two.

2022 Trends Part 3 – Lower Sodium, Lab-crafted Analogs, and Nostalgic Flavors to Make us Feel Safer

With new WHO and FDA guidelines, manufacturers aim to lower sodium intake by 400mg/day. Aging consumers show more concern, while trends like molecular coffee and nostalgic flavors reshape the market.

2022 Trends Part 2 – Cannabis, Getting Frisky, and Robotic Intel (AI)

With cannabis legalization expanding, expect a surge in THC and CBD-infused products. Cann's sparkling RTD, backed by celebrities, leads the trend.

Focusing on gut health may help with overall wellness and increased libido

Social media, particularly TikTok and Instagram, boosts interest in probiotics with over 107 million views on TikTok and 30% growth of #probiotics on Instagram. This trend aligns with a 30.6% increase in probiotic consumption over five years.

#Trendspotting: 2022 Food & Beverage Trends Part 1

NoLo drinks surge post-"Dry January", with sales up 33% in 2021. Blake Lively's Betty Buzz offers sophisticated, alcohol-free mixers. Sober bars rise in popularity.

Fluid Situation: How Consumer Behavior is Influencing the Beverage Market

Pandemic amplifies this focus on personal and planet health, with 43% reducing waste and 32% eating in moderation, as per Innova Market Insight’s survey.

#Trendspotting: (Drink) In the Name of Love

Aphrodisiacs go beyond myths! Consumers seek food and drinks with maca, horny goat weed etc. to boost libido. Brands offer products like Goop DTF gummies to meet this demand.

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