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Feel free to check out our latest insights:

FDA to Phase Out Petroleum-Based Food Dyes

The FDA is preparing to revoke approval for synthetic colorants like Red No. 3, Red No. 40, and Green No. 3, citing public health concerns and alignment with global standards. Brands should anticipate enforcement within 12–24 months.
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Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.
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Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
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Or catch us at an event:

Bringing Beverage Products to Market

Event/Host: Informa
Location: Virtual
Speakers: John Higgs
Date: 05/29/2025
Join John Higgs, Associate Principal Scientist at Imbibe, as he explores how brands can accelerate their development timelines, minimize costly missteps, and create products that stand out on shelves. This session is a must for beverage innovators looking to navigate the path to market with confidence.
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Snack Considerations for Menopausal Women

Event/Host: Informa
Location: Virtual
Speakers: Erin Smith
Date: 05/15/2025
Discover how smart snacking can support women's unique nutritional needs through every stage of menopause. This webinar explores impactful ingredients and trending formats.
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Sweetener Micro-Masterclass

Event/Host: Imbibe
Location: Virtual
Speakers: Lauren Senne, Cole Charboneau, Erin Smith
Date: 05/08/2025
Confidently navigate the world of sweetener selection and formulation. This webinar delivers the essential technical insights needed to optimize your products for superior taste and performance.
LEARN MORE

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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