Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

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You can continue exploring trends, insights, and flavor innovation on our site.

Feel free to check out our latest insights:

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.
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Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
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Why Natural Color Reformulation Requires More Than a Color Swap

Switching to natural colors affects more than appearance. Learn how natural pigments interact with flavor, pH, and formulation—and why many R&D teams rely on formulation partners during reformulation.
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Or catch us at an event:

Mastering Functional Mushroom Applications in Modern CPG Products

Event/Host: SupplySide/Informa
Location: Virtual
Speakers: Isabel Mirfakhraie
Date: 06/25/2026
Expert formulation strategies for reishi, lion’s mane, chaga, and more—designed for scalable, consumer-ready food and beverage innovation.
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Prepared Foods Plant-Based Dairy Webinar

Event/Host: Prepared Foods - Plant-Based Webinar
Location: Virtual
Speakers: Jason Dompeling
Date: 03/26/2026
What’s next for plant-based dairy? Join Imbibe’s Jason Dompeling and industry leaders as they explore the latest formulation strategies, ingredient innovations, and market trends shaping plant-based milk and creamer development.
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Beyond Protein: Formulating functional foods for the modern man’s health needs

Event/Host: SupplySide/Informa
Location: Virtual
Speakers: Isabel Mirfakhraie
Date: 03/26/2026
The session will analyze the men's health market as a major CPG opportunity and examine the scientific foundation for ingredient selection and product development in this growing segment.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.