Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

New Beverages Promote Proactive Wellness Support, Flavor Fun and Comfort

Ringing in the New Year is a time for reflection and re-evaluation of life choices. Many consumers start by setting goals for self-improvement to make the coming year better than the last. After a tremulous 2020, improving overall health and wellness is at the top of the list.

The coronavirus pandemic changed lives overnight, and even though it has been a year since the onset of the pandemic consumers are still adjusting to the “new normal.” It changed the way consumers work, shop, socialize and entertain—and all this has resulted in new shopping habits and attitudes. Many consumers are working remotely, so convenience is not as much of a priority as it was at the start of 2020. Consumers also are eating out less and prioritizing experiences that can be created at home.

Read the full article on Prepared Foods.

Keep Reading:

Cellular Health: The Next Big “Everyday Function” Trend (2026–2031)

Cellular health is emerging as the next everyday function, with new ingredients and formulation challenges shaping future food and beverage innovation.
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Are You Ready for the Shift to Natural Food Colors?

For many, readiness depends less on regulatory intent and more on practical realities like formulation stability, flavor impact, cost targets, or supply chain constraints. How ready is your team? Take a two-minute assessment to find out!
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FDA Takes a New Approach to “No Artificial Colors”: What Food & Beverage Teams Need to Know in 2026

The headline is clear: the FDA is actively facilitating the transition away from petroleum-based synthetic dyes. What’s less clear is what this means in practice—and how ready most teams actually are to act on it.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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