The Trend: Global-Inspired  The Flavor: Lemongrass Lemongrass adds a modern and global twist to products across many categories. In a 2021 survey, 36% of Americans said they are open to trying [...]

“Have you had your rocket fuel today?” The intake of caffeine—mostly through coffee—is a regular occurrence in most Americans’ lives. But with it comes a host of unpleasant side effects: [...]

The cannabis beverage space is growing despite its unique set of challenges, the most notable of which is creating a stable, great-tasting beverage, that delivers the desired results. Alongside a [...]

A concept in numerous video games is when characters reach a checkpoint to save the progress they have made during the game. Should the character lose, they will go back to the checkpoint instead [...]

To meet consumer demand, fortified beverages, functional snacks, and supplements in the market must share a crucial characteristic: they must be both effective and enjoyable. Immune system, [...]