#Trendspotting: 2021 Flavor Trends
The beverage industry sees a surge in globally inspired flavors, with blood orange, tamarind, guava, and dragon fruit leading the trend. Traditional fruits like melons, apples, pears, and nostalgic childhood flavors gain traction.
Adaptogenic Beverages: The Next Self-Care Trend
Consumer concern for mental health is rising due to events like the COVID-19 crisis and civil unrest. Self-care, including supplements for mood and stress, is a priority.
Experts predict post-pandemic flavor trends
Consumers seek comfort in classic and nostalgic flavors post-2020. Spirit flavors, sans alcohol, are rising, appealing to the sober curious. Non-alcoholic beverages mimic alcoholic counterparts, meeting demand for indulgence without intoxication.
Preparing for GMO labeling in 2022
GMOs involve artificially manipulating DNA to create organisms not found in nature. Non-GMO labeling appeals to those seeking “cleaner” formulations. It’s distinct from organic; organic is non-GMO, but the reverse isn’t always true.
Webinar: Coconut Master Class
Join us on January 27 at 1 PM for a webinar on coconut product development. Imbibe’s Jason Dompeling and Covico’s Arnold Thorstad will tackle technical challenges, from emulsifying coconut milk to sweetening coconut water.
Soup to Nuts Podcast: Mood boosting beverages, non-alcoholic options rise with ‘sober curious’ movement
Imbibe’s Holly McHugh discusses consumer preferences, ingredient trends, and strategies for overcoming formulation and regulatory challenges in beverage development.
‘Cultural tourism’ opens consumer doors to brands promising global flavors, new experiences in 2021
Lockdowns have sparked a surge in consumer interest in global flavors and experiences, prompting opportunities for manufacturers to innovate. With people spending more time at home, DIY kits and adventurous flavors offer an escape from the monotony.
2021 Flavor trends for food and beverage
In 2020, consumer flavor preferences shifted to both familiar comforts and adventurous tastes due to the pandemic. Childhood favorites like cotton candy and birthday cake continue to rise in popularity, offering consumers a nostalgic escape during stressful times.
Editor’s Memo
In December, I highlighted immune health and microbiome-focused products as key areas for dairy innovation in 2021. Another trend, noted by Imbibe, suggests consumers will prioritize weight loss efforts, addressing the “quarantine 15” gained during pandemic shutdowns.
