Imbibe’s Top 10 Beverage Trends to Watch in 2020
In 2020, consumer-driven trends will reshape beverages. Health, experience, and economics will be key. Expect innovations like holistic wellness drinks with essential nutrients and hyper-personalized options catering to diverse needs and preferences.
Personalization among top 2020 beverage trends
Imbibe’s 2020 trend forecast indicates a return to basics in beverage nutrition. Expect more emphasis on familiar nutrients like vitamins and minerals, as novel ingredients struggle to gain mainstream traction.
