#Trendspotting: The Green Rush
CBD-enhanced beverages are gaining momentum, with offerings from Dram, Elev8 Hemp, and more.
What’s next for functional beverages
The beverage industry is abuzz with functional innovations, driving the market to an estimated $136.5 billion this year, projected to hit $208 billion by 2024.
Formulating better-for-you attributes into beverages
Health and wellness beverages cater to diverse consumer needs, ranging from calorie reduction to functional nutrition.
Indulging One’s Chocolate Obsession
Chocolate remains a top favorite flavor, alongside vanilla, and is increasingly explored in nutritional and non-dairy beverages. Beverage-makers use both powder and liquid chocolate, making it either the primary flavor or part of multi-flavored products.
Effectively delivering probiotics in food and beverage applications
The probiotics category is evolving due to increasing consumer interest in gut health. Researchers are uncovering new health benefits of probiotic strains, while manufacturers are enhancing processing technologies.
Moo-ve Over!
Dairy alternative milks are the most popular plant-based products in beverage and they are expected to bring in $2.7 billion by 2022 with a CAGR of 4.4.%.
Dairy alternatives: What does a plant-based product need to survive?
Alternative-dairy products are rapidly expanding, driven by diverse consumer demand. Andy Dratt from Imbibe notes the abundance of choices in beverages, but limited retail shelf space means popular products like almond milk are being reduced to accommodate new options.
Meeting Clean Label Expectations with Natural Colors and Flavors
Consumer concerns about synthetic ingredients have elevated the clean label movement from a trend to a standard. Brands are now formulating products with natural sources and using “free from” claims, positioning them as healthier.