How to Make Your Mark in the Growing Health and Wellness Category
In a crowded health food and beverage market, SmartFood Expo offers educational sessions to help manufacturers connect with health-conscious consumers.
Webinar: Beverage Trend Spotlight: Coffee & Tea
Dratt will dive into what health conscious consumers want in a beverage, up-and-coming functional ingredients, and the future of healthy beverages.
Products as Flavorful as They Are Functional
Functional foods and beverages are becoming widely available across stores due to consumer demand. This allows people to choose products that address their specific needs.
Matcha: A Top Searched Earthy Flavor
Matcha, a green tea powder rich in L-theanine and antioxidants, is experiencing a surge in popularity. It is being used in beverages like lattes (growing at 64% YOY) and even sparking interest in crossover products like matcha beer.
Challenges to Delivering Tasty, Healthy Products
Developing plant-based foods is challenging for scientists due to inconsistent textures and flavors in plant proteins.
Fiber, probiotics add functional benefits to beverages
A 2017 report by Innova Market Insights reveals that 19% of new functional drinks boast digestive health benefits.
Trendspotting: On Draft: Nitro-Infused Beverages
Guinness pioneered nitrogen-infused beers, but now craft brewers are adopting nitrogen to enhance stouts and ales. Ball Corporation’s Ball’s Widget Inside™ can, designed for RTD nitrogen-infused beverages, caters to the 95% of beer drinkers who appreciate this innovation.
Functional Beverage Innovation: Fringe is In
Functional beverages with ingredients like cascara and aronia berries are gaining traction as consumers seek healthy and convenient options. This trend is fueled by interest in niche ingredients and food movements like veganism and paleo.
Portable Nutrition Innovation for Individual Consumer Needs
Marketing Manager Ilana Orlofsky will present on key trends influencing the coffee and tea categories, and strategies for developing a coffee or tea product.
Imbibe Welcomes New Team Members
Imbibe New Hire Introductions
