Sweetness with Less Sugar and Calories

Sales of beverages in the United States will expand to more than $160 billion in 2020, up from $150 billion during 2019, according to Packaged Facts, Rockville,  Md. The market researcher [...]

Q&A with Elizabeth Sisel, Imbibe Inc.

Prepared Foods: What trends do you see involving natural sugar and options such as honey, coconut sugar or beet sugar?   Elizabeth Sisel: From a beverage development viewpoint, so much comes down [...]

Sweetness Without the Sugar

The old sayings “let thy food be thy medicine” and “you are what you eat” ring truer than ever for consumers. After years of nutritional research and recommendations, consumers have learned that [...]

Imbibe Expands Taste Modulation Team, Increases R&D Capabilities

The old sayings “let thy food be thy medicine” and “you are what you eat” ring truer than ever for consumers but formulating better-for-you beverages often comes with taste, texture and [...]

All about Allulose: A Potential Option for Sugar Reduction

Sugar remains under scrutiny, even though the U.S. market for it is valued at $1b more than the next leading sweetener, brown sugar, according to Nielsen. In addition to sitting on many tables, [...]

How Sweet is Our Future @ South by Southwest: Audio Edition

What can developers and brands do to adapt to society’s changing perception and behavior around sugar consumption? Chief Commercial Officer, Andy Dratt, gave a presentation at South by [...]