The better-for-you beverage trend is expanding into alcohol. Though alcohol is not typically associated with health and wellness, it may not come as a surprise that more healthful bar options and [...]

There are a myriad of better-for-you alcoholic options presently available at happy hours. A few examples: spiked seltzer, low-cal, perfectly portioned wine or spirit based cocktails, hard [...]

Many of us spend our careers trying to predict trends and consumer behavior. With time, experience, and access to historical sales data, many of us are able to hone our skills which help inform [...]

Alcoholic beverages make up more than half of the revenue generated by beverages in the U.S. While beer still has the market share in the alcoholic beverage segment (with 47%), spirits sales grew [...]

Webinar: Beverage Trend Spotlight Coffee & Tea from Imbibe on Vimeo. Marketing Manager Ilana Orlofsky will present on key trends influencing the coffee and tea categories, and strategies for [...]

Technology, transparency and sugar reduction are three trends driving change in the beverage marketplace. As consumers become more engaged using digital technologies they are demanding products [...]