There are a myriad of better-for-you alcoholic options presently available at happy hours. A few examples: spiked seltzer, low-cal, perfectly portioned wine or spirit based cocktails, hard [...]

According to Innova Market Insights, 19 percent of all functional drinks launched in 2017 had a digestive/gut health claim. That percentage is expected to increase over the next several years, [...]

Many of us spend our careers trying to predict trends and consumer behavior. With time, experience, and access to historical sales data, many of us are able to hone our skills which help inform [...]

Learn about the hottest trends in “healthy” beverages with CCO Andy Dratt at Smartfood Expo on June 26! Many consumers are adopting healthier lifestyles, which gives brands enormous [...]

Natural function, an extremely relevant theme in the food and beverage industry, has no clear definition. Perhaps not surprisingly, the FDA also doesn’t define “natural” or “functional food”, but [...]