Ultimately, while consumers want these functional benefits, needing their beverages to taste great is essential, with 96% citing it as the most important product attribute.

Non-alcoholic beers are getting tastier! New brewing techniques and ingredients are creating complex flavors that rival traditional beers. Imbibe offers unique flavor combinations like Blood Orange Rosemary and Black Cherry Vanilla.

Mergers are shaking up the flavor world! When choosing a supplier, prioritize agility and a human touch. Imbibe offers expert guidance and delicious ingredients to keep your projects on track.

Consumers want natural ingredients, including mushroom-based preservatives like Nagardo and Chiber. These are gaining traction, but cost and consumer acceptance are challenges. Imbibe offers various services to help you develop naturally preserved beverages.