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Tag: energy

Insights

#Trendspotting: Functional Beverages

Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha. Matcha is popular in ready-to-drink beverages, and protein is found in unexpected products like ice cream.
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herbal coffee

Coffee + Tea or Cofftea: a new Beverage Segment?

The coffee industry is growing, but there's a rising demand for alternative beverages that are better for health. This creates a space for "Cofftea," a combination of coffee and tea that caters to those seeking wellness benefits.
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energy drinks

Function: Energy

Energy drink retail sales are projected to hit $16.1 billion by 2019. Red Bull leads with nearly $3 billion in sales, yet the category now extends beyond traditional energy drinks. Mintel data shows 30% of consumers seek energy-related products.
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Functional Ingredients

Functional Ingredients

Chart: Functional Ingredients
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Powdered Stick Packs

Powdered Drinks by Imbibe

Imbibe offers a diverse range of powdered beverages with various formulation capabilities and packaging options.
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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