Botanical Trend Continues to Blossom

Botanical flavors are popping up in products from coffee to Slurpees. Driving the trend is consumer demand for healthy, natural and functional ingredients as well as receptiveness to [...]

Botanicals gain favor for clean label, functional benefits

“Botanicals will continue to make their way into even more beverage categories,” says Ilana Orlofsky, marketing coordinator at Imbibe, Niles, Ill. “Tea and coffee, especially, will act as [...]