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Tag: beverage ingredients

Insights

Imbibe CCO, Andy Dratt, Explores Sustainability Initiatives and Better-For-You Formulation Challenges

Beverage trends are all about functionality (vitamins and benefits!), less sugar (72% try to limit it!), and plant-based options (plant protein is hot!). Andy Dratt at Imbibe says these trends will shape the next decade of beverage development.

Imbibe Discusses what’s Trending in Hydration Beverages Now?

Sports drinks are sweating out the competition! Once limited choices, shelves are now packed with hydrating options. Why the surge? People want more than just water. Electrolytes and gut health or immune support are in demand.

Imbibe Weighs in on the Chase for the Plant-Based Embrace: Why Now and What’s Next?

Plant-based food and drinks are no longer a fad. With a growing number of flexitarians and convenient options, the market is expected to reach $87 billion by 2030.

Imbibe CCO Talks Beverage Formulation Challenges and Considerations at SupplySide West 2022

Imbibe, a beverage development company, attended SupplySide West with 18,000 attendees! Their Chief Commercial Officer, Andy Dratt, even presented on challenges faced during beverage formulation.

Imbibe Weighs in on Potential of Fluid Delivery Formats for Curcumin

Curcumin is hot in supplements, and drinks are next! But be careful - curcumin is tricky to put in drinks. The good news: demand is high for healthy, convenient options. Keep reading for the bad news.

Thoughts from Imbibe on Flavored and Enhanced Waters that have Consumers Bubbling with Enthusiasm

Flavored water has surged in popularity as consumers seek healthier, more appealing hydration options. Major brands like Hint Water and PepsiCo's Propel offer unique flavors and functional ingredients, driving significant growth.

How to Mask Off-Notes in Fortified, Functional, and Other Better-For-You Food and Beverages with Imbibe

Consumers’ interest in healthier lifestyles is driving trends in fortified and functional foods with less sugar, but these can have off-flavors. Flavor masking involves adding ingredients like sweetness or salt to mask bitterness, tailored specifically to different formulations.

Formulating with Immunity Ingredients – Not Immune to Roadblocks

Angela Skubal of Imbibe enhances functional food and beverage products, focusing on immune-boosting ingredients. She tackles taste and stability challenges using NonSense® maskers.

Imbibe Shares Insight into Differentiation in the Energy Drink Space

The energy products market is increasingly driven by shared values, personal health, and sustainability. While established brands dominate, startups like Ghost are making waves, with Ghost seeing a 1,505% increase in sales (IRI, 2022).

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