Consumers have become slightly obsessed with the “less is more” philosophy. Within the food and beverage industry, we see a demand for smaller portions—consumers are willing to pay the same [...]

To the casual observer, ‘cleaning up’ our food sounds like an eminently sensible thing to do. But where is the clean label trend going, and is ditching every ingredient you [...]

Imbibe’s flavor chemists possess a sophisticated understanding of their craft, which is developing compelling custom flavors for our clients. They recently worked with our talented creative team [...]

The protein ingredient market has experienced substantial growth over the last decade, and is showing no signs of slowing down. The U.S. protein drink market is expected to reach $6.7 billion by [...]

Chicago has some top spots to check out the latest beverage trends and product innovations. Here is a preview of some places you might visit on an Imbibe trend walk around Chicago: Pickwick [...]

Products with clean-label formulations have gone from a trend to a standard. While there is no FDA definition of clean-label, consumers and brands are embracing products with simple, easy-to-read [...]