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Tag: 2022 beverage trends

Insights

Imbibe Weighs in on Potential of Fluid Delivery Formats for Curcumin

Curcumin is hot in supplements, and drinks are next! But be careful - curcumin is tricky to put in drinks. The good news: demand is high for healthy, convenient options. Keep reading for the bad news.

Flavor Drop 2: Apple Jasmine & Pear Fig

Try Apple Jasmine! Searches are up 8.5% globally. Jasmine's floral notes pair perfectly with apple for a refreshing taste. Plus, 32% of consumers want more botanical flavors in drinks.

Thoughts from Imbibe on Flavored and Enhanced Waters that have Consumers Bubbling with Enthusiasm

Flavored water has surged in popularity as consumers seek healthier, more appealing hydration options. Major brands like Hint Water and PepsiCo's Propel offer unique flavors and functional ingredients, driving significant growth.

Flavors of the Month: Blood Orange Yuzu and Blue Raspberry Cotton Candy

Both delicious and healthy, blood orange and yuzu are the new flavors in beverages! Social media buzz is up 14.5%. Yuzu packs 3x the vitamin C of a lemon.

#Trendspotting: The Ability of Sustainability

Eco-friendly packaging, upcycled ingredients, and local sourcing are the hottest trends! Brands are using recycled materials, turning food scraps into new products, and looking close to home for ingredients.

How to Mask Off-Notes in Fortified, Functional, and Other Better-For-You Food and Beverages with Imbibe

Consumers’ interest in healthier lifestyles is driving trends in fortified and functional foods with less sugar, but these can have off-flavors. Flavor masking involves adding ingredients like sweetness or salt to mask bitterness, tailored specifically to different formulations.

Formulating with Immunity Ingredients – Not Immune to Roadblocks

Angela Skubal of Imbibe enhances functional food and beverage products, focusing on immune-boosting ingredients. She tackles taste and stability challenges using NonSense® maskers.

Imbibe Shares Insight into Differentiation in the Energy Drink Space

The energy products market is increasingly driven by shared values, personal health, and sustainability. While established brands dominate, startups like Ghost are making waves, with Ghost seeing a 1,505% increase in sales (IRI, 2022).

How Lemonade Fusions Add Appeal to Other Beverage Categories with Imbibe

This summer saw lemonade hard seltzers, kombucha, and even spiked iced tea! Expect even more lemonade popping up in energy drinks, sparkling water, and beyond.

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