Imbibe Re-invents Beverages (Again!) at PLMA Private Label Trade Show

Posted: October 29, 2012
In: In the Media

WILMETTE, IL (October 29, 2012) – The PLMA Private Label Trade Show is just around the corner and Imbibe is set to showcase the newest trends in the beverage category. As a company that prides itself on both innovation and great tasting products, Imbibe will show retailers and brand owners that they can own and customize their own beverage formulations.

Spoiler alert. Imbibe will dispense Handlebars, a new line of cocktail mixers made with real juice, decked out in trendy Victorian-funk theme packaging. Again, the goal is to demonstrate product concept and quality. For the right quantity, a brand owner can take the product and slap their label on it.

Two new product concepts will appeal to brand owners looking to reach Latino customers- a delicious horchata drink and a line of flavorful aguas frescas concentrates. Lastly, three new flavors of Arteasia, the juice and tea blend, will be on display; Lemonade, Sweet Tea and Unsweetened Tea. To see and taste these and other Imbibe creations, visit booth #1342 at the show.

cocktail mixers, concentrates, horchata, PLMA

Keep Reading:

FDA to Phase Out Petroleum-Based Food Dyes

The FDA is preparing to revoke approval for synthetic colorants like Red No. 3, Red No. 40, and Green No. 3, citing public health concerns and alignment with global standards. Brands should anticipate enforcement within 12–24 months.

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.