Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe Re-invents Beverages (Again!) at PLMA Private Label Trade Show

Back To Insights

HandelbarsSmallLineupWILMETTE, IL (October 29, 2012) – The PLMA Private Label Trade Show is just around the corner and Imbibe is set to showcase the newest trends in the beverage category. As a company that prides itself on both innovation and great tasting products, Imbibe will show retailers and brand owners that they can own and customize their own beverage formulations.

Spoiler alert. Imbibe will dispense Handlebars, a new line of cocktail mixers made with real juice, decked out in trendy Victorian-funk theme packaging. Again, the goal is to demonstrate product concept and quality. For the right quantity, a brand owner can take the product and slap their label on it.

Two new product concepts will appeal to brand owners looking to reach Latino customers- a delicious horchata drink and a line of flavorful aguas frescas concentrates. Lastly, three new flavors of Arteasia, the juice and tea blend, will be on display; Lemonade, Sweet Tea and Unsweetened Tea. To see and taste these and other Imbibe creations, visit booth #1342 at the show.

Keep Reading:

Candy-inspired Flavors are Reshaping Functional Beverages

There's a reason blue raspberry still stops people in their tracks. And the ability to drop a consumer back into one of those moments turns out to be one of the most powerful tools a brand has right now.
READ MORE

Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system.
READ MORE

What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.